In 2024, Wanfull Meat's procurement team was invited to attend the triennial BEEF AUSTRALIA event, traveling to Rockhampton, Queensland, Australia to engage in in-depth exchanges with outstanding suppliers, ranch owners, and industry experts from the global beef industry chain.

BEEF AUSTRALIA is an important and widely recognized beef industry exhibition in the Southern Hemisphere, bringing together participants from the global beef industry chain. This year's exhibition, themed "Sustainability and Innovation," showcased Australia's latest achievements in beef industry breeding improvements, feeding techniques, processing technologies, and traceability systems.

During the week-long trip, Wanfull Meat's procurement team visited several quality Australian ranches and processing plants, gaining an in-depth understanding of the entire process of Australian beef from breeding to processing. The team paid special attention to Australia's advanced practices in quality control, animal welfare, and sustainable development, laying the foundation for introducing higher quality Australian beef products in the future.

Wanfull Meat's Procurement Director stated: "Australian beef is globally renowned for its excellent quality and strict production standards. Through this on-site visit, we not only deepened our cooperative relationships with Australian suppliers but also gained a clearer understanding of the development trends in the Australian beef industry. This will help us better meet Chinese consumers' demand for high-quality beef."

This event provided Wanfull Meat with valuable cooperation opportunities. The team conducted on-site inspections of Australian beef industry development trends and reached consensus with several Australian beef suppliers on future import cooperation. Both parties will engage in deep collaboration in product customization, quality control, and market promotion, jointly bringing more high-quality Australian beef products to Chinese consumers.

As a professional meat supply chain enterprise in China, Wanfull Meat will continue to optimize its global procurement layout, introducing more premium Australian beef products to the Chinese market to meet consumers' demands for high-quality, safe, and healthy meat products.